Focus Group Transcription

A type of qualitative research, a focus group involves questioning a group of people about their perceptions, opinions, beliefs and attitudes towards an idea, product, service or advertisement. It is an interactive group where participants can interact with each other.

At SmartGreyCells, Focus Group Transcription involves conversion of audio/video recording of a focus group session into text. Our services help businesses, especially market research firms, to analyze the response of consumers about a product or service, in order to take strategic decisions like product launch.

Our Focus Group Transcription services are availed by institutions, universities, Market Research companies, Marketing Consulting firms, Non Profit Organizations and various other research bodies. We have the expertise and technology to transcribe audio as well as video transcripts. However, we suggest pour clients to send us video recording of focus group discussions, to ensure quick identification of participants, and thus enabling us to transcribe the discussion with accuracy and quality.

SmartGreyCells provides free professional recording tips to its clients. Our technology experts would guide you to use the best formats for recording. We also give advice on purchasing digital recorders.

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